Reception theory

 1) preferred reading of a media text is the message or ideology or belief the producers want you to go away with .

2) oppositional reading of a media text is when the consumer takes away an opposite message or ideology or belief than the producers want you to go with .

3)the teenagers might not like it this is because they might not think that they act or like these . as these are like violent dangerous criminals , that are always suspicious    . 

4) young people reject this reading and construct  this is because they would know that themselves or even not all people act like that or be like them all the time and many people might disagree with this too . this is because not all of them act violent and evil all the time .  

5)  A preferred reading that the producers are trying to communicate, is that there burger is looking very delicious and is fresh  with its delicious fillings and toppings .  another thing they could be trying to tell us  is that the big mac is very feel and is just like a whole meal and is sized as a meal whole meal , in the anchorage text it is " it is good as it is big " , also in big blog writing as it says " a meal is disguised as a sandwich " , they are trying to tell us that the big mac is big , delicious and the sandwich as big as a meal . I think the producers want and influence us that their new big mac looks delicious , tasty and as fresh , is  also making us to go and eat it in . 

An oppositional reading could be that as it is experienced  people will all know that it is not that amazing also that its is not as big as it was in the image , also it was very less fillings and not fresh , it only had a bit of sauce  ,  the lettuce was not fresh and you can eat it .  it was also never fresh and perfect looking or straight as it is in the image . the bread also could be very crunchy and not soft and tasty as it is expected . the writing might also be all fake  and nothing is real in the writing , the lettuce is always disgusting , and nothing is perfect as it is in the image or the description, also it might look as healthy but it not as it is looking also vegetarians will not eat it as it says it has beef .  

in conclusion , the negotiated reading  could be that people might know it might be not as perfect as it is in the image or tasty looking but maybe  people might still think it is fine and they want to try it  as it has a good price  , parents might not trust it as they might know it wont be perfect when they do get it . . 

6)   A preferred reading that the producers are trying to communicate with us about the skittles advert is that they are trying ton show teenager's and little children also adults to buy it for them . that it is delicious and sweet  candy ,  it is showing us the nice beautiful , colorful rainbow . it is telling us that it will attract the little children with all these colors and all the skittle will be very colorful , sweet  , sour and tasty skittles .  

An oppositional reading could be  is that when children might get it they might see the packet that it barely has any skittles but only has a few . they might not be all colorful they all might come in one color  , also it might not have all these colors that the rainbow colors they say in the title , " feel the rainbow , taste the rainbow "  also it might not  attract parents  because it is bad and unhealthy for their kids as it is can it also get stuck their teeth and it is bad for them and it would not attract parents or the owner of the child to buy it . 

In conclusion , the negotiated reading  could be that people might know it is bad and unhealthy but would still eat it as a snack such as teenagers . parents might not buy it for their children because they know it is bad for their health and teeth . it might also be not good or it tastes like it is described too . also most people will know that it doesn't have a lot or as much expected in the packet or the colors it said it has.  even though , people might still buy it  as it may be a good price for them .