Rubana is GSCE media blog

final index    1) Advertising and Marketing: Key conventions  2) Gender stereotypes in advertising  3) Advertising case study 1: OMO print advert  4) Advertising case study 2: Represent NHS Blood campaign  5) Advertising case study 3: Audrey Hepburn Galaxy advert  Rubana Tanta

1) Why is the advert set in the 1950s? What audience pleasure does this provide?   Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s. this provides nostalgia . 2) Which of Propp's character types are represented in the advert? (Note: just choose two or three character types that are definitely used in the advert - it does not use them all). Hero, the man in the car - he was the man who then took the girl and saved her and her time by going out of the bus because it stopped moving. Villain, market stall- it stopped the bus and made the problem.  Heroine/Princess, Audrey Hepburn - main character 3) How does the advert's narrative (story) follow Todorov's theory of equilibrium? This is  because first Audrey was on the bus then ( disequilibrium ) crash happens into the market stall and stops the bus. finally Audrey takes the driver is hat and pt its on the man is head to be her new 'chauffeur' so she gets in the car and drives her off.  4) Who is Audrey He

1) What does BAME stand for? Black, Asian and minority ethnic 2)  Why is there a need for blood in the BAME community?  there is not enough black and Asian donators and they have a rare blood type . they havea special bloodtoo. 3) What does this advert want people to do once they've seen it (the 'call to action')? try to share it and tell there friends, family and themselves to share blood and give their blood  and that many people need it.  4) Why is the advert called 'Represent'? so you share it and 'set up and #represent ' they want people to represent. also it is represented for BAME community.  5)  Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. so many people are going to pay attention and get more views from the advert and its more likely that  people might listen to it

 1)  2)  3) in 1950s women are presented as house wives and has to do chores and look after their family , they have to be working and they have to look good and wear makeup all the time to make them beautiful.  4)they have equal rights and showing they are strong and can do things and not only men can and that they can control themselves and they are powerful just as men are , they also were all proud and sowing off themselves and their bodies and being models and work not only as a house wife .  5) it have changed a lot women before had bad representation and also presented negatively on the media and had no equality or rights and they wouldn't do anything but what they are told. but then they changed as them having jobs and can vote and had equal rights and that they are strong too and can do many things , other than working at home and looking good and wearing makeup.  Rubana Tanta

  1) What year was the advert produced? 1955 2)  How were women represented in most adverts in the 1950s? they were expected to be house wives and   women were expected to be the homemaker who got children and cared for the them 3) How does the heading message ('OMO makes whites bright') and typography promote the product?  The heading promotes the product because it suggest that it will clean your white clothes so that they will glow, also the typography promotes the product because it is noticeable and is sans-serif which means its less traditional and more like modern.it also can suggest that its for middle class people and the product is very cheap.  4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?  the woman is wearing normal clothes a simple green dress just like a normal mother working at home. also hanging the white clothes , which shows that she likes and enjoying doing

 1) first, we can see the product , the skittles packet. we also can see a sky in the background which might suggests like high from ground that its delicious and tasty. we see a rainbow with different colours pretending to be in the sky that is made out of the product. these might suggest happiness, fun and colourful. this will also attract the kids ore as they love colours and sweets. the slogan is ''taste the rainbow'' so its saying to come and eat the colourful skittles. this advert reinforce happiness and light beautiful image for the product and very colourful.  2) -the colour scheme is trying to show the powerful colours and  attract kids to make their parents like them. also showing kids happiness and that its fun and tasty.                                                                                        -the background is an image of the sky , trying to show us also that its like from the sky as the colours and the rainbow is in the sky so the product is

  WWW: An excellent, in-depth answer for Q2 on media language – you cover a range of conventions and connotations and discuss the potential meanings they create. But you are missing question 3! EBI: For Q1, you need to answer the question – what is a convention? It is a typical feature – and then your magazine cover examples are perfect. You also need to keep an eye on your written English and Media terminology – things like using capital letters correctly and writing ‘denote’ and ‘connote’ rather than denotate/connotate. These are not major errors but they are important to get right if we want to aim for that 7-9 top grade. Most importantly, you need to complete the whole assessment! Q3 is 12 marks so worth more than half the assessment – make sure you complete the final question. LR: Complete the missing question in your assessment. Then, c reate a new blog post called ‘Magazines feedback and learner response’. Copy and paste this feedback into the blog post and write THREE things yo