I, Daniel Blake

1) the director have creative control in the independent cinema.they can control low budget and how the film works and everything about it because none can change anything except the director . in the Hollywood films the executive chooses how the film goes an high budget , also they can choose to have famous and known actors .

2) Daniel Blake is a 59-year-old widowed carpenter who must rely on welfare after a recent heart attack leaves him unable to work. Despite his doctor's diagnosis, British authorities deny Blake's benefits and tell him to return to his job.

3) ken Loach is the director of I Daniel Blake this is because he is a professional director and have done a lot of films over 50+ years 

4)A video was released using members of the public and politicians that supported the film’s message. This was highlighted with the hashtag #WeAreAllDanielBlake

The film also paired up with NomadiX Media's iProjector to create an outdoor campaign using quotes from the film.

A partnership was set up with Trinity Mirror (Daily Mirror owners) to run a marketing campaign based on the film. The Daily Mirror traditionally supports the Labour Party and left-wing causes so therefore agreed with the main message of the film.

5 )Organize free (or ‘pay what you can’) screenings and talks in community centers across the UK to build local enthusiasm for the film’s message.

Film was premiered not in London, but Newcastle (where the film is set) to gain local support. 

Labour Leader Jeremy Corbyn attended the London premiere and people that had been denied benefit payments were asked to placard the event.

‘I, Daniel Blake’ was projected onto the Houses of Parliament ('guerrilla marketing') and in various cities

Loach appeared on BBC Question Time to talk on issue giving the film extra credibility

6) The film is classed as an independent film, due to the fact that it is a low budget film with a relatively unknown cast. 

 can estimate it to be around £2 million.

7)Independent films are very different to Hollywood blockbusters like Doctor Strange. The style of ‘indie’ films is very different to Hollywood blockbusters, as the directors and producers have more creative input – it’s being made in their vision, not in the vision of studio bosses.

Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies.

8‘I, Daniel Blake’ Is Ken Loach’s most successful UK release ever and continued to sell well around Europe. Like all Ken Loach films, it did particularly well in France. As well as Box Office success, it was also a critical success and award winner . so yes I think it was successful as it also teaches everyone around the world and teaches all of us a lesson about I Daniel Blake .  

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