Rubana is GSCE media blog

Industry 1) How did the Arctic Monkeys first achieve success and build up their fanbase? The band were recording their first demos and giving them away to fans via burnt CDs and the fans then made a my space for them to stream their songs and picture.  2) Why was P2P file sharing and My Space an unexpected aspect to Arctic Monkeys' early success? This is because their fans has made an account for them on My Space.  3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous? Unlike One Direction, Arctic Monkeys weren’t put together by a record label, they were all friends from school. They formed in 2002 and wrote songs based on their lives and what they saw on nights out in Sheffield. They played pubs and small venues in and around Sheffield, and built up a huge following online using Myspace 4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label? The recor

Industry  1) How were One Direction formed and how is this reflected in the music video for History? One Direction are an English-Irish pop band forming during Series 7 of hit show X Factor  2) What is vertical integration? You may need to check your book for this (or remind yourself from this Year 1 blogpost.) conglomerate companies own subsidiaries  Vertical integration refers to an expansion strategy where one company takes control over one or more stages in the production or distribution of a product. 3) What is horizontal integration? (See link above for help again!) Horizontal integration is a business strategy in which one company acquires or merges with another that operates at the same level in an industry. 4) How has technological convergence changed the way audiences consume music videos? There are now streaming apps like Spotify and YouTube 5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release

 1) What are the key conventions of music video? Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry?  In the years of 1980s-1990s 4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos and the first music channel on television.  Programs such as BBC show Top of The Pops also showcased music videos from the charts alongside ‘live’ stage performances.  5) How are music videos distributed and watched in the digital age? YouTube and other streaming services such as Spotify.