Arctic Monkeys - I Bet You Look Good On The Dancefloor

Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

The band were recording their first demos and giving them away to fans via burnt CDs and the fans then made a my space for them to stream their songs and picture. 

2) Why was P2P file sharing and My Space an unexpected aspect to Arctic Monkeys' early success?

This is because their fans has made an account for them on My Space. 

3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?

Unlike One Direction, Arctic Monkeys weren’t put together by a record label, they were all friends from school. They formed in 2002 and wrote songs based on their lives and what they saw on nights out in Sheffield. They played pubs and small venues in and around Sheffield, and built up a huge following online using Myspace

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

The record label is domino records which is an independent record label and they sold 27 million copies. 

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

It has been positive because it can give can make lots of money and it has been a development because it allows fans to stream the music anywhere and also everyone can access music or any type of media or information anywhere online. However this can also be negative towards the artist and record companies because they will not be able to gain as much money from selling CDs as they will be able to listen to it for free online. 

 Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?

Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

0:16 seconds because older fans might recognize how the text is organized in the video. They would  also enjoy a sense of nostalgia from the 1980s-style performance video.

The instruments and how everything is set fans that follow and like the aesthetic of the 80s would have the same vibe and enjoy it and would also enjoy how Alex is playing the electric guitar it would really show familiarization. As This is a performance video designed to look like a 1980s TV performance on programmes such as Top of the Pops or The Old Grey Whistle Test. It was filmed using old 1980s Ikegami 3-tube color TV cameras to give it an authentic, nostalgic effect.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

They created a My Space account for Arctic Monkeys themselves to post their music. 

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

It opens with the singer introducing the song and adding the words 'Don't believe the hype'. This could be a reference to the online following the band built up using Myspace.  

The simple performance video subverts music video conventions that became steadily more complicated and narrative-based in the 1980s and 1990s.

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