Advertising: Key conventions
1) first, we can see the product , the skittles packet. we also can see a sky in the background which might suggests like high from ground that its delicious and tasty. we see a rainbow with different colours pretending to be in the sky that is made out of the product. these might suggest happiness, fun and colourful. this will also attract the kids ore as they love colours and sweets. the slogan is ''taste the rainbow'' so its saying to come and eat the colourful skittles. this advert reinforce happiness and light beautiful image for the product and very colourful.
2) -the colour scheme is trying to show the powerful colours and attract kids to make their parents like them. also showing kids happiness and that its fun and tasty. -the background is an image of the sky , trying to show us also that its like from the sky as the colours and the rainbow is in the sky so the product is highly overrated and good . - the slogan is telling the audience to come and buy the product to taste it as it says taste the rainbow as the rainbow in the image is a bunch of colourful displayed skittles as a rainbow. -the logo is in big clear white with a bit of colour and the product is bright red that is clear to know and see it , to know its skittles.
3) the product has bright and clear colour so makes the consumer more curious see or try it also that it has colourful little skittles which makes the consumers to try it and know the taste of each colour that is there as it has many colours and not only one. also it has big white writing in white the the name of skittles to show of the brand name. also there is the rainbow with bright beautiful colours through the red background and the white righting it , makes the rainbow cross it. so these colourful bright rainbow colours mostly gets the kids is attention and wants to make them get it .
Rubana Tanta
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