Represent NHS Blood & Transplant campaign

1) What does BAME stand for?

Black, Asian and minority ethnic

2) Why is there a need for blood in the BAME community? 

there is not enough black and Asian donators and they have a rare blood type . they havea special bloodtoo.

3)What does this advert want people to do once they've seen it (the 'call to action')?

try to share it and tell there friends, family and themselves to share blood and give their blood  and that many people need it. 

4)Why is the advert called 'Represent'?

so you share it and 'set up and #represent ' they want people to represent. also it is represented for BAME community. 

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

so many people are going to pay attention and get more views from the advert and its more likely that  people might listen to it and do what its told  , it will definitely get more attention if the person is known rather than a random person , also their fans will watch the advert too. there is lady Leshurr and Mariah Idrrisi and Nicole Adams. 

6)What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

There are 3 chairs to emphasise/symbolise the 3% of blood donors who originate from the BAME community and that  Asians and black people should donate and give there blood away more and they need the blood to help people out, it is claiming that if more people do not give blood the result is death. also it may show that 3 empty chairs means more and more missing and dying people from blood loss and that only 3% is helping which is not good enough. 

7)How does the advert match the key conventions of a typical urban music video?

there is many people shown in the video at different places but also the main and most used is a roof top of a building is where the advert was made . mostly Asian and black people are in the advert. 

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

its mostly directing it for younger people and its directed for an Asian and black people. and the BAME community for young age people. it can be for any class and mostly middle class and could be higher class as celebrities can give their blood too.  

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

there is an oppositional reading that it could be racist as its targeted fro black and Asian people . these people might get offended by it an d also how they chose famous people and celebrities that are black and Asian people which might show that they could only be popular for music and art and only can be shared in the media for their success and their good work. 

10)Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

the empty chairs tells people that there is only 3% and its targeted for only BAME community which might offend them . 

Comments

Post a Comment

Popular posts from this blog

I, Daniel Blake

1) the director have creative control in the independent cinema.they can control low budget and how the film works and everything about it because none can change anything except the director . in the Hollywood films the executive chooses how the film goes an high budget , also they can choose to have famous and known actors . 2) Daniel Blake is a 59-year-old widowed carpenter who must rely on welfare after a recent heart attack leaves him unable to work. Despite his doctor's diagnosis, British authorities deny Blake's benefits and tell him to return to his job. 3) ken Loach is the director of I Daniel Blake this is because he is a professional director and have done a lot of films over 50+ years  4)A video was released using members of the public and politicians that supported the film’s message. This was highlighted with the hashtag #WeAreAllDanielBlake The film also paired up with NomadiX Media's iProjector to create an outdoor campaign using quotes from the film. A part
Read more

GCSE Media Autumn term index

key: 1) Introduction to the subject and you 2) Key concepts (LIAR) and analysis of Film Poster 3) Denotation and Connotation: Advert analyses (WaterAid) 4) Mise-en-scene: Stranger Things 5) Camerawork and editing blog tasks 6) Blog feedback and learner response 7) October assessment – feedback and learner response 8) Reception theory – Harry Brown trailer analysis 9) Audience effects theory - Blue Planet analysis 10) Audience and Industry - impact of internet essay 11) Industries - Ownership and control (Facebook and Instagram) 12) Film Industry: Introduction to Marvel 13) Film Industry: Doctor Strange 14) Film Industry: I, Daniel Blake 15) Audience and Industry internet essay - feedback and learner response Links :  1) https://rubanaisgscemediablog.blogspot.com/2020/09/first-10-questions.html 2) https://rubanaisgscemediablog.blogspot.com/2020/09/blog.html 3) https://rubanaisgscemediablog.blogspot.com/2020/09/analysis-of-water-aid.html 4) https://rubanaisgscemediablog.blogspot.com/2020
Read more

Videogames case study 1: Lara Croft Go

Language 1) Who is Lara Croft and when did she first appear in a videogame? Lara Croft first appeared in 1996 Eidos Playstation game Tomb Raider and was the first computer game to feature a female character as the protagonist rather than a supporting role or a secondary character. 2) What classic films influenced the creation of Lara Croft and the Tomb Raider games? It was influenced by Indiana Jones and featured the daughter of a Lord and the films like Tomb Raider. 3) How has Lara Croft and Tomb Raider moved beyond just being a videogame? It was a video game that you play on PlayStation then it developed to being a movie, stories in comic books and etc.   4) What devices can you play Lara Croft Go on? Lara Croft has been credited with bringing success on the Play Station for the games’ creators (selling 7 million copies world wide) and launching the female protagonist in games.  5) What type of game is Lara Croft Go? turn-based puzzle video game 6) How does Lara Croft Go use narrativ
Read more