Advertising & Magazines assessment: Learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: an impressive assessment with Q2 and Q5 particularly good. 

EBI: Revise/practise social and cultural contexts and how media products reflect British culture. 

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1: 2 marks

Q2: 8 marks

Q3: 1 marks

Q4: 2 marks

Q5: 7 marks

3) Did you get any media terminology wrong in the assessment? If yes, make a note of the right answer here for future revision: 

Q 3 - 

The Tatler front cover:

• The preoccupation with parties, University, luxury holidays and exclusivity (the ‘Tatler Privilege Club’) assumes a high level of income and an elitist attitude which may alienate or offend people from a different social class. 

• The cover line referencing ‘Millennial Sloanes’ reinforces the young upper-middle and middle class target audience that this magazine could potentially appeal to.

Shows that audiences want to know the intimate details of people’s lives: 

• The title originates from the verb ‘tattle’ which suggests gossip and exploring the lifestyle choices made by middle/upper-middle class target audience.

The message is that celebrities are important and being a celebrity is something to aspire to:

• James Corden and his LA lifestyle (with his Aristo buddies).

• Georgina Bevan a young British model. Trying to modernise audience readership ‘more edgy’which links to the idea of ‘new posh’ and ‘21st century’. Her costume includes pearls and jewellery which connotes wealth and luxury and status. Complemented by the gold brocade of her outfit which is reminiscent of royalty.

Image is important

• The issue is more interested in fashion, merchandise, beauty and ‘lifestyle’ rather than dealing with news in any depth

• The use of strong make-up suggests luxury and socialising, which has synergy with the cover lines about socialising and ‘aristo’ which means aristocratic (ruling class).

4) Look specifically at question 2 - the unseen media analysis. Pick out three points from the mark scheme that you didn't include in your analysis of the Grazia magazine cover. 

Verbal codes (use of language)

• Sense of exclusivity and appeal to the audience – ‘Royal Update’.

• The behind the scenes story of Sienna

• The personal relationship with its reader – ‘When did we stop being honest with friends?’

• Direct mode of address to audience – ‘To shake up your wardrobe’

5)Now look at question 5. Use the mark scheme to identify three points you could have made regarding the historical contexts of the OMO advert.

Reference to the OMO advertisement

• Coming out of post-war shortages/rations etc. readily available items such as washing powder were beginning to make things easier.

• Encouraging women to have a competitive ‘winning’ approach to washing ‘whiteness alone won’t do’.

• Very strong focus on whiteness and brightness conveys the idea that a woman should take pride in her appearance and her family and that they are a reflection of her ‘This’ll shake you, Mother!’

• A mundane task is made to seem exciting and rewarding – ie the image and the way it is

anchored with ‘This’ll shake you, Mother!’