Videogames case study 2: Kim Kardashian Hollywood

 Language

1) What is the objective when playing the Kim Kardashian: Hollywood game?

The aim of Kim Kardashian Hollywood is to work your way  up the celebrity scale from Z-List to A-List. 

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?

A-list being the highest rank. You rise up in ranks by gaining fans. this links to how famous Kim is and how much fans she has and famous she is . 

3) How do you download the Kim Kardashian: Hollywood game?

app store as its a mobile and iPad game.  

4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?

the narrative is becoming a celebrity and having all the missions and tasks that they have to do.

5) What characters can you play as? What characters appear in the game?

you can play as both female or male. Kim also appears in the game as well as Willow Pape.


Audience

1) Who is the intended audience for the Kim Kardashian Hollywood game? Why do you think this?

The intended audience is for teens or even younger girls who likes dressing up games as outfits and spending money it can be is well young women who likes style and fashion. 

2) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.

This game provides diversion and entertainment as the audience can escape their normal lives and it can keep them distracted and entertained at the same time. It may also make them experience such things as being rich and having all outfits and living life of a celebrity. 

3) Why is the game so addictive for audiences?

This is because it gets them higher levels and different places and they reach the A list and complete tasks. As well as you can play it everywhere.

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?

This is because she has many fans and a whole fandom that support her as they will follow her brand as she has a very popular and known brand. 

5) What does James Liu suggest is the reason players keep coming back to the game?

He suggests to play but then come back to the game and have separate times playing it from frustration. 


Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?

This shows the representation of women and female celebrities being successful and rich and independent as they get lots of money from media and shows that they are in to make up, relationships and outfits as style and look. 

2) What representations of race, ethnicity or sexuality can be found in the game?

This game you can see supports the LBTQ as you can choose what gender you are attracted to either if you are both a female or a male. 

3) How does the game both reinforce and subvert stereotypes in the media?

It reinforces stereotypes in the media as women like to be on trend and care a lot about their appearance and outfits. However it subverts stereotypes by females being independent and successful on their own. 

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?

This game suggests growing your brand and into fame as you become more popular as a celebrity. 

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?

It is criticised as relationships and dating is a way to be successful also having good looks , appearance and full make up and perfect outfits.


Industries

1) How much does Kim Kardashian: Hollywood cost?

you can download it for free. 

2) How does the game make money?

in app-purchasing (for outfits or energy instead of waiting an amount of time for it to unlock. etc) and subscriptions. 

3) What subscriptions are available to Kim Kardashian: Hollywood?

- Gold: 49.99 USD / month (or local equivalent)

-Silver: 19.99 USD / month (or local equivalent)

-Bronze: 4.99 USD / month (or local equivalent)

4) How was Kim Kardashian: Hollywood marketed and promoted?

through tv promotions and advertising 

5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?

In the game its shown that you get to use different socials and media drama too. Also mentioning the Kardashian tv show. 

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