Daily Mirror case study

Language 

 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: the title block of the newspaper.

Pug: something to catch the readers eye. 

Splash Head: the lead story. 

Slogan: sums up the newspaper 

Dateline: the date that the newspaper was published 

Kicker: story at the top of the paper to draw interest in content.

Byline: gives name of article writer 

Standfirst: introductory paragraph usually in bold. 

2) How much does a copy of the Daily Mirror cost? (Note: the current cost is different to the CSP edition - I recommend learning both).

95p in England, Wales and Northern Ireland.

3) What are the main stories on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the stories are about.

the main stories are about the vaccination and the royal family (Prince Harry and Kate). The head line is 'fighting for you.'

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?

Typical tabloid newspapers share stories like gossip celebrities as its an informal news. As its revolving around the royal family and gossip about different celebrities.  

5) What is the balance on the Daily Mirror front page between images, headlines and text?

There is large letter text to shoe clearly the text on the front page, this shows the splash head to the reader. 

Audience

1) What is the target audience for the Daily Mirror?

The Daily Mirror audience is older with almost half the audience aged 65+.

2) Why does the Mirror front page story appeal to the Daily Mirror audience?

The older people like to see about basic gossip of the royal family. 

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to Add detail to your answer.

This is because they get surveillance, information and entertainment , diversion such as sports, gossip and celebrities. 

4) Why are print newspapers generally read by older audiences?

This is because they don't use as much technology as the rest of people or teenagers as the others read it online. 

5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers? 
 
This is because it tells gossip of the royal family and older people likes the royal family and would want to know about them and their news. 



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