Newspapers: Daily Mirror - Representation and Industry

 Representation

1) What political party does the Daily Mirror support?

The Daily Mirror supports the Labour Party and is against the Conservative Party.

2) How does the Daily Mirror usually represent rich and powerful people?

 Generally, the newspaper will act as a voice for normal people and go against the rich and powerful (like Conservative politicians or 'greedy bankers').

3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New Bond stars are revealed' story on the front page of the Daily Mirror.

It appeals to younger audiences and tells news usually about celebrity gossip. 

4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'? 

Also the Royal family is represented as ordinary people ,as they are like any normal family to fix the problem and make peace between Harry and William. 

5) Why do you think the Daily Mirror represents the royal family as a 'normal' family? Why might this appeal to Daily Mirror readers?

This is because they would have personal identity and reliable to everyone else as also its targeted at working class audience. 


Industries

1) What company owns the Daily Mirror?

The Daily Mirror is owned by Reach, which used to be called Trinity Mirror.

2) What is the Daily Mirror's circulation in 2021? How many papers did the Daily Mirror used to sell back in the 1990s?

The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 350,000 a day in 2021.

3) Why has the newspaper industry struggled in the last 20 years?

 Recent falls have been due to the rise of the internet which is why the Mirror's audience is much older now. As they will die and daily mirror wont have any younger audiences. 

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

combat falling print revenues, the The Daily Mirror has Created the mirror.co.uk website and social media content such as the Daily Mirror Twitter feed. The move towards a multi-platform landscape means that it publishes and synchronises across its print, desktop and mobile platforms. The Daily Mirror provides this online content for free. They also created a social media strategy in collaboration with the digital team to drive growth of their Twitter and Facebook profiles. Finally, they created news based content that updates regularly, is shared on social media channels, includes a range of video content and encourages audience involvement. Printed newspapers cannot do this so effectively. As they might get younger audience and readers on the social media. 

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Familiarity: is it culturally close to us in Britain?                                                                                  The Royal family is clearly the main of the British culture. 

Amplitude: is it a big event or one which involves large numbers of people?                                            The vaccine has effect of a large number amount of people for students , parents, and teachers specifically so they are able to go back to school. 

Frequency: does the event happen fairly regularly?                                                                                    Predictability: did we expect it to happen?                                                                                                  Surprise: is it a rare or unexpected event?                                                                                              The jab and vaccination doesn't happen often and in fact it is rare and is considered as very irregular so it could be surprising and unexpected as we don't know when it might come or when through out the years.  

Elite nations and people: which country has the event happened in? Does the story concern well-known people?                                                                                                                                               The Royal family was Harry and Kate out talking while William was in new Zealand. As these are also known people to the world and are including the Royal family so it might be concerning. 


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