Industry 1) How did the Arctic Monkeys first achieve success and build up their fanbase? The band were recording their first demos and giving them away to fans via burnt CDs and the fans then made a my space for them to stream their songs and picture. 2) Why was P2P file sharing and My Space an unexpected aspect to Arctic Monkeys' early success? This is because their fans has made an account for them on My Space. 3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous? Unlike One Direction, Arctic Monkeys weren’t put together by a record label, they were all friends from school. They formed in 2002 and wrote songs based on their lives and what they saw on nights out in Sheffield. They played pubs and small venues in and around Sheffield, and built up a huge following online using Myspace 4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label? The recor
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